BBDO New York has launched a U.S. advertising campaign, the main character became a shark.
The authors of the campaign showed the client focus groups who meet advertisers. In this case, the focus group consists of man-eating sharks. They discuss what kind of person was tastier and prefer a man who before his death, managed to eat Snickers peanut butter.
Agency: BBDO NY
Production: O Positive
Director: Jim Jenkins