The revolutionary campaign captures surfing in a way never seen before, with the final visuals baring more resemblance to a fight scene from the famous Matrix movies than a promotional surfing video.
Since the original scene in the Matrix involving “bullet time”, the stunning approach to visuals has become an appealing way of showcasing movement and speed. Rip Curl took to a Malaysian wavepool to create the effect to highlight their Mirage 2 boardshoot. As surfers were towed in by a Jetski, a 52-camera set-up involving Canon 5D Mark IIs captured all the scenes. A further behind the scenes look can be seen below.
The two-day rental of Sunway Lagoon Wavepool allowed Rip Curl and Timeslice to operate in a more stable environment than the open ocean offers. The Rip Curl surfers were repeatedly towed into the machine-controlled waves by Jetski and their operational space was determined by the 52-camera rig set up in the pool.