Quite an interesting idea to promote a line of sneakers DIESEL, the campaign called, “Not made for running. Great for kicking asses”.
Through the site www.diesel.com / sneakers brand brings us to the world of sneakers that were not made to run, but for a good ass kicking. Always showered much humor, the campaign features a series of print and several great videos.
The content is as varied as possible. Has the area “Kickable People”, which is presented all those who deserve a kick in the ass as well (as paparazzi and security of club). We want to make clear that a kick in the ass an Olympic sport. We have training videos on how to kick ass and still hear tips from the experts. A game called “Kick Ass Beat Box”, where you can be a DJ playing asses. Or know a bizarre machine, Kick Ass Machine, created in the last century. We have the “Assland,” a world where only live asses and even the “Twitass”, integrating the brand with social networks.