The client approached nemaworkshop with a single espresso bar existing and the ambition to build an espresso empire. For the location for the second shop, on Madison and backs up to Grand Central Terminal, nemaworkshop and the client agreed that the design needed to be immediately striking to the goal-oriented suits and wandering tourists alike.
The concept for the design is straightforward, bold and receptive to future locations: take the ordinary and turn it on its side. Drawing from the nearby New York Public Library in Bryant Park, the space is lined in a sepia-toned full size photograph of books printed on tiles. The custom tiles run along the floor, up the 15’ foot wall and across the ceiling. The frosted glass wall behind the service counter illuminates the space and the wall directly opposite is clad in rich brown herringbone. The thrust of this concept finds expression in the lighting and materiality, and ultimately the space gives definition to the emerging brand.
Designers: Nema Workshop
Location: Madison Ave, New York