Smart & brilliant advertising idea for BMW M3 Coupe at Hamburg Airport -a 50x2m light wall in the middle of the arrival hall.
To portray a car that exceed limits, advertising agency Serviceplan created a billboard that exceed limits. By designing a headline out of half letters, the super shiny floor reflect the other half. As a result, BMW doubled the media space for free. via
Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Alexander Schill, Maik Kaehler, Christoph Nann
Copywriter: Andreas Schriewer
Art Directors: Manuel Wolff, Savina Mokreva, Roman Becker
Others: Robin Ruschke, Michael Falkensteiner