BMW: How To Exceed The Maximum

0 Posted by - September 18, 2011 - Advertising

Smart & brilliant advertising idea for BMW M3 Coupe at Hamburg Airport -a 50x2m light wall in the middle of the arrival hall.

To portray a car that exceed limits, advertising agency Serviceplan created a billboard that exceed limits. By designing a headline out of half letters, the super shiny floor reflect the other half. As a result, BMW doubled the media space for free. via

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Alexander Schill, Maik Kaehler, Christoph Nann
Copywriter: Andreas Schriewer
Art Directors: Manuel Wolff, Savina Mokreva, Roman Becker
Others: Robin Ruschke, Michael Falkensteiner

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